What is the purpose of the experiment in the bookstore？A．To see which promotion method is
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What is the purpose of the experiment in the bookstore？
A．To see which promotion method is preferred by customers.
B．To find out the strengths and weaknesses of both methods.
C．To try to set up a new retailer-customer relationship.
D．To see the effect of an approach on customers" decisions.
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正确答案：D
细节理解题。根据题干定位至第三、四段。作者采用了两种不同的方式来推销书籍。一种只是将顾客引到书架前，并指给他们要购买的图书，另一种是在引到书架前之后将书取下来递到顾客手上，这两种方法的主要差别在于是否让顾客接触到书籍。第四段第三句也指出physicallypassingthebookshowedabigdifferenceinsales，可见，这个实验就是验证让顾客接触实物这种促销方式的效果，故[D]为答案。